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The Customer is King Infographic

In the case of retail, the customer is king. With today’s digital and social outlets, customers influence, motivate, and sway other customers based on personal experience and opinion more than ever before. This infographic pulls out key stats from our Transforming Retail in the Age of the Customer eBook, highlighting what matters most in a world of educated customers.

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Brick-and-Mortar Still Matters, If You Care About Sales Anyway

The current conversation in the consumer electronics retail space centers on various complex topics, including: showrooming vs. reverse showrooming (also see PWC’s insightful survey of online shopper beliefs), are CE retailers an endangered species, and how e-commerce impacts shopper behavior.  I will leave the resolution of those complex issues to others, but the fact remains that the vast majority of CE sales take place in a brick-and-mortar store representing millions of consumers, transactions, and billions of dollars each day. As long as they are engaging consumers, manufacturers have the opportunity to gain a competitive sales advantage based on the effectiveness of their in-store marketing programs.  At MarketStar, that translates to hard-dollar ROI we see from two key retail programs: Associate Brand Advocacy and Assisted Selling programs.

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Home and Wearable Tech Research

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CES – Driving Conversations in Retail

CES is the land of dreams for early adopters, geeks and of course consumer electronics companies looking to ply their wares.  On a side note, we learned it isn’t a comfortable environment for movie directors.

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5 Key CES Shopper Personas For 2014

Anticipation of the latest gadgets, newest technology, and highest innovation kicks off the new year at CES, held January 7 – January 10 in Las Vegas. While it may seem as though the 150K attendees, (from 150 countries!), are similar, the truth is, they can be bucketed into five fictional snapshot personas:

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Relationships Create Influence and Sales

Fostering business contacts into lasting relationships beneficial for all involved is difficult. Lead Nurturing is used to create an ongoing and engaging relationship with new leads but there are many more applications of nurturing. Here are some specific uses of nurturing that go beyond nurturing early-stage leads towards a buying decision:

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The Future of Omnichannel

Omnichannel has been a trend that sprang up somewhere near the middle of 2013. Retail has taken the concept to heart, creating seamless experiences with their products online and in store. A few have begun implementing the customer-centric solution in their stores, and it's taken on different forms.

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3 Tips to Prepare for Holiday Retail Sales

The holidays are fast approaching for retailers. And while the country still crawls out of a recession, the holiday retail season remains an unknown. As you either start your 2013-14 holiday strategy or add the finishing touches, retailers should keep these three things in mind:

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What It Takes to Join Our Part-Time Team

Decreasing product lifecycles and heavy competition force many manufacturers to hit the market as rapidly as possible. The MarketStar FlexTeam offers a flexible labor model service that is primarily used for part-time (less than 30 hours per week) or short-term project based work. We perform event based marketing (experiential, sampling, etc.), brand advocacy, training, demo day, assisted selling, merchandising, and market research for some of the hottest brands on the planet.

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Consumer Electronics: What to Expect in 2013?

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