At the end of 2018, Magna Global released its advertising forecast, which predicted that digital advertising will account for 50 percent of global ad spend in 2019. During my decade in the digital media space, part of which has been as the vice president of a digital media and ad tech marketing and sales company, I've seen that the list of what demands marketers’ attention has also grown and is ever-changing.

Scaling too soon — before the data and sales processes trigger a green light — is a common reason I hear for startups failing. The Startup Genome Project analyzed 3,200 startups and found that 70% scaled prematurely.

Ogden, UT (September 9, 2019) – MarketStar, a Wasatch Group company, announced it has acquired Product2Market, a leading European inside sales and sales development agency, that enables growth organizations to drive revenues. The acquisition pairs two leading sales acceleration companies, MarketStar and Product2Market, to form the global leader in outsourced sales solutions.

Company’s Entire Workforce Engages in Community Projects that Improve Local Communities Where Employees Live, Work, and Play 

OGDEN, Utah—July 23, 2019—MarketStar, the industry leader in outsourced sales and marketing, today announced its 4th annual “Global Day of Service,” which took place on July 12, 2019. As part of the MarketStar Cares program, this day of giving back saw the company’s entire workforce engaged in projects that benefited local communities where its employees live, work, and play.

Ogden, UT (March 5, 2019) -- The Wasatch Group today announced it has acquired MarketStar, the Ogden-based leader in outsourced sales acceleration services, from the DAS Group of Companies, a division of Omnicom Group Inc. The acquisition pairs MarketStar with a multi-billion-dollar Utah-based company.