MarketStar Blog | News & Technology

What to Consider When Choosing Your Sales Tech Stack

Your expertise is in selling B2B technology to companies that are seeking to improve operations, smooth out their workflows, and generally power new strategies for success. But how do you use technology as part of your SMB sales strategy? Does your sales tech stack stack up and give you access to the data, insights, and analytics you need to unlock efficiencies and increase sales volume?

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MarketStar Names Keith Titus as President, CEO and Board Member

Titus, current MarketStar President and COO, to replace Dave Treadway who is retiring December 31, 2018

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Free CRM Tools for Tracking Your Sales Pipeline

In any business the customer comes first, which is why companies invest in customer relationship management (CRM) software. CRM platforms make it easier to take better care of customers and prospects, capturing everything you need to know about the status of any engagement and providing the insight you need to help keep the sales pipeline full. In fact, 91 percent of companies with 11 employees or more are using some form of CRM software, and as a result, revenues for CRM software sales have risen to $39.5 billion worldwide in 2017.

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How Sales Automation is Going to Make my Life Easier

Technology can give companies a competitive edge. For example, consider how the web has changed the way we do business. Companies offering online services are outpacing their competitors, and those companies developing their own smartphone apps gain a different technology advantage as the world is going mobile. Technology working behind the scenes is just as important as customer-facing applications, which is why embracing sales automation should be a priority for any organization.

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MarketStar Receives Marketo’s 2015 Revvie Award

Utah-Based Company Gains National Recognition as Digital Agency Superstar

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Understanding the IT Buying Process: Tips for Selling to the IT Buyer

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Consumer Electronics: What to Expect in 2013?

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MarketStar at DMA 2012 in Las Vegas

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MarketStar Introduces Digital Solutions Portfolio

Outsourced Sales Leader Launches Digital Solutions

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Delicious Citrus: MarketStar Orange & Pantone Tangerine Tango

Orange you glad Pantone is celebrating such a fun, bright color this year? We sure are.

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