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Managing client data with respect to GDPR

GDPR is privacy legislation that came into effect in May 2018. The aim of the legislation is to give consumers control of their personal data and its use and collection by companies.  The GDPR replaces the previous Data Protection Directive, both strengthening privacy rules and harmonizing them across the 28-nation EU bloc. Crucially, the GDPR applies not only to organizations located within the EU, but also to companies outside of the EU if they offer goods or services to, or monitor the behavior of, people in Europe.

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Managing Sales Reps vs Sales Engineers

Selling any technical product is a team effort. Sales representatives need support from customer service, accounting, operations, and, perhaps most important of all, sales engineers. When you close a complex engagement involving multiple components, integrations, and customizations, you need the support of the sales engineering team to help with presales and to handle fulfillment. However, even the most seasoned sales professionals still get confused about the role of sales engineers and how best to include them in the sales process. That’s why it’s essential that sales managers understand how to manage both sales reps and sales engineers.

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Keys to Creating A Great Inside Sales Team

 


You may not have noticed, but the B2B sales model is changing. Where outside sales reps were once seen as a cost-effective and efficient way to close new deals and build revenue, more companies are bolstering their inside sales team. The migration from the traditional sales approach to inside sales is helping B2B companies more closely align sales and marketing, improve lead generation, and create a better customer experience.

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Making People-Based Decisions

Late in 2017, three ambitious female coworkers and I took a 12-hour drive straight up I-15 to Calgary, Alberta in Canada to attend a women-in-leadership conference. On the drive up, we talked about our futures —how we envision success and what it takes to achieve what we’re after. We talked about our past, including experiences we’ve had in the workplace and what changes we’d like to make; and we talked about our present—all the things that bring us joy, and how we should spend more time appreciating it.

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Four Tips for Sales Productivity

The primary goal of every sales executive is to maximize sales productivity. It takes time to research new prospects, make cold calls, and do sales prospecting. In today’s business climate, more leads are coming in through the internet, which means sales representatives also need to react to sales queries—whether they’re qualified or not.

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Strategies for Successful Digital Media Sales

Today’s customers live online. If you want to fill your lead funnel, you must use digital media sales.

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Considerations for Partnering with an Outsourced Sales Agency

Outsourcing your sales needs to an agency is an investment. That’s why it’s important to consider your needs before you make the switch. It’s important to interface with a vetted, trusted organization with years of experience—and it’s equally essential to partner with an agency that caters to your specific needs. Do you want a Swiss Army Knife? An agency who can do a little bit of everything, without any specializations? Or do you want an agency that is focused on what they do best?

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Six Lessons from Aiming to Run a Successful Global Team

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As a growing international sales and marketing company, MarketStar is invested in gaining understandings on managing global teams effectively (we are in 55+ countries). As a resource we have engaged with Michele Markus, Omnicom Worldwide Enterprise Lead, to share with us her lessons on managing global teams effectively. She brings vast experience and knowledge into this topic. 

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Sales Operations and the A.I. Explosion

 

Several months ago we were fortunate enough to have Ben Taylor, one of the local leaders in Artificial Intelligence (AI) come speak to us about the state of the industry. While the discussion was focused mainly on technology and capabilities, there are some impacts to how we do sales operations that I want to share.

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Big Data Trends: The State of Sales in 2018

Big Data Trends The State of Sales in 2018

What were the leading big data trends in 2017? From artificial intelligence (AI) to data integration, there were several concepts and technologies that captivated the industry and drove it forward. Perhaps nothing was as big and encompassing as automation, which influenced everything from prioritizing leads to providing increasingly accurate, contextual prospect data. As the new year begins, however, we turn our gaze toward the future—and the state of sales over the next year.

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