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4 Tips to Network Your Way to More Sales

Business networking is essential to success in sales.  Whether you are selling products, services, or your capabilities, your ability to connect with others in your industry will set you apart as a trused partner worthy of someone’s time and business.  The following blog post provides tips that will help you develop and refine your business networking strategy, grow your professional network, and accelerate your sales pipeline.

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Top 5 Business Books You Should Read in 2019

To remain competitive requires fresh ideas that reveal new possibilities and opportunities. Too often, sales professionals become insulated within their own business; they are so focused on their own customers and meeting sales quotas that it is difficult to take the time to stop and contemplate new approaches and new strategies. Staying current with the latest business books is a great way to promote a fresh perspective and spark new ideas.

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Why the “Always Be Closing” Frame of Mind Shouldn’t Be the Basis of Your Sales Approach

 

The old-school ABC sales philosophy, “always be closing,” is a hopelessly archaic sales approach in today’s world of solution selling. B2B customers don’t want to be sold. They want solutions to their problems. Customers are better educated than ever before, thanks to the amount of information available on the web. In fact, B2B customers progress more than 70 percent of the way through the buying process before they even talk to a sales rep. They know what they want and are ready to buy. The question is where to get the best solution to address their points of pain.

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How Content Marketing Can Give Your Sales Pitch an Added Boost

 

Old-school selling is about overcoming objections to get to “yes.” However, today’s B2B sales pitch is more about solution selling, identifying the prospect’s points of pain and offering ways to alleviate that pain to get to “yes.” The problem for most sales reps is they don’t have a chance to engage with customers to review pain points and potential solutions, largely because no one has the patience to hear the sales pitch. 

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Why Tech Companies Love our Irish Charm

Our global teams mirror the organization and support of their U.S. counterparts, but with localized day-to-day management based on in-country culture and laws. Sales as a Service on a global level means a single management platform, a single point of contact, and worldwide consistency in your global center of excellence.

MarketStar sales centers in EMEA are located in the United Kingdom, Ireland, Spain, Germany, Bulgaria, Egypt, South Africa, and the United Arab Emirates. Our EMEA employees drive client sales through inbound and outbound chats, lead qualification, partner enablement, and partner account management. This post is written by our Dublin thought leader: Anthony E. Byrne.

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Strategies for Successful Digital Media Sales

Today’s customers live online. If you want to fill your lead funnel, you must use digital media sales.

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Why Sales Enablement and Through-Partner Marketing Go Hand-in Hand

When the best partners have countless companies vying for their attention, how do you stand out from the rest and build a mutually beneficial relationship? The answer lies in well-executed partner marketing programs and tactics, which happen at the intersection of sales enablement, to-partner marketing, and through-partner marketing.

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4 Global Insights on Corporate Storytelling

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3 Tips for Managing the Unmanaged Channel Partners

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State Of Marketing Automation Trends - 2014

With marketing automation being a hot topic, we wanted to pass on a recently published infographic from Software Advice highlighting the current state of marketing automation trends. It provides insight into how companies are choosing marketing automation systems, and what you may want to consider when seeking the perfect platform.

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