MarketStar Blog | Marketing

Significant Success Secrets For Bulk SMS Marketing

With a phone in almost every hand today, Short Message Service (SMS) marketing's popularity has only been growing from strength to strength recently. Bulk SMS marketing is at the peak of its demand for various reasons today, especially in the e-commerce sector.

Read More

Why Tech Companies Love our Irish Charm

Our global teams mirror the organization and support of their U.S. counterparts, but with localized day-to-day management based on in-country culture and laws. Sales as a Service on a global level means a single management platform, a single point of contact, and worldwide consistency in your global center of excellence.

MarketStar sales centers in EMEA are located in the United Kingdom, Ireland, Spain, Germany, Bulgaria, Egypt, South Africa, and the United Arab Emirates. Our EMEA employees drive client sales through inbound and outbound chats, lead qualification, partner enablement, and partner account management. This post is written by our Dublin thought leader: Anthony E. Byrne.

Read More

Strategies for Successful Digital Media Sales

Today’s customers live online. If you want to fill your lead funnel, you must use digital media sales.

Read More

Why Sales Enablement and Through-Partner Marketing Go Hand-in Hand

When the best partners have countless companies vying for their attention, how do you stand out from the rest and build a mutually beneficial relationship? The answer lies in well-executed partner marketing programs and tactics, which happen at the intersection of sales enablement, to-partner marketing, and through-partner marketing.

Read More

3 Tips for Managing the Unmanaged Channel Partners

Read More

CES – Driving Conversations in Retail

CES is the land of dreams for early adopters, geeks and of course consumer electronics companies looking to ply their wares.  On a side note, we learned it isn’t a comfortable environment for movie directors.

Read More

The Zombie Lead

We all have them: Zombie leads who invade and spread fear in our marketing databases. Halloween is here and so is the time to talk about "zombie" leads. There are a couple of definitions of a zombie lead:

Read More

MarketStar at DMA 2012 in Las Vegas

Read More

When Outsourcing Sales Makes Sense - Part II

Outsourcing is an age-old concept. If you hire someone to clean your home or repair your car, you are outsourcing tasks that take too much valuable time or that you aren’t qualified to handle. Outsourcing in business works the same way. Outsourcing specialty services such as accounting, staffing, or tax preparation is more cost-effective and allows you to hire the most skilled talent available. So why don’t more organizations consider sales outsourcing?

Read More

MarketStar Introduces Digital Solutions Portfolio

Outsourced Sales Leader Launches Digital Solutions

Read More