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Why Tech Companies Love our Irish Charm

Our global teams mirror the organization and support of their U.S. counterparts, but with localized day-to-day management based on in-country culture and laws. Sales as a Service on a global level means a single management platform, a single point of contact, and worldwide consistency in your global center of excellence.

MarketStar sales centers in EMEA are located in the United Kingdom, Ireland, Spain, Germany, Bulgaria, Egypt, South Africa, and the United Arab Emirates. Our EMEA employees drive client sales through inbound and outbound chats, lead qualification, partner enablement, and partner account management. This post is written by our Dublin thought leader: Anthony E. Byrne.

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Strategies for Successful Digital Media Sales

Today’s customers live online. If you want to fill your lead funnel, you must use digital media sales.

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Why Sales Enablement and Through-Partner Marketing Go Hand-in Hand

When the best partners have countless companies vying for their attention, how do you stand out from the rest and build a mutually beneficial relationship? The answer lies in well-executed partner marketing programs and tactics, which happen at the intersection of sales enablement, to-partner marketing, and through-partner marketing.

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4 Global Insights on Corporate Storytelling

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3 Tips for Managing the Unmanaged Channel Partners

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State Of Marketing Automation Trends - 2014

With marketing automation being a hot topic, we wanted to pass on a recently published infographic from Software Advice highlighting the current state of marketing automation trends. It provides insight into how companies are choosing marketing automation systems, and what you may want to consider when seeking the perfect platform.

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CES – Driving Conversations in Retail

CES is the land of dreams for early adopters, geeks and of course consumer electronics companies looking to ply their wares.  On a side note, we learned it isn’t a comfortable environment for movie directors.

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Relationships Create Influence and Sales

Fostering business contacts into lasting relationships beneficial for all involved is difficult. Lead Nurturing is used to create an ongoing and engaging relationship with new leads but there are many more applications of nurturing. Here are some specific uses of nurturing that go beyond nurturing early-stage leads towards a buying decision:

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5 Marketing Automation Roles you Didn't Know you Needed (A Webinar Recap)

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Why You Need the Guardians of the Leads

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