The coronavirus crisis has had a profound impact on businesses of every size. The U.S. economy shrank an estimated 4.8 percent in the first quarter of the year, and losses in the second quarter may be even worse. Across every industry, companies are looking for ways to minimize costs in an attempt to keep their businesses running successfully.
Even in the midst of a crisis as unprecedented as COVID-19, sales and lead generation are essential. In fact, as recently as 2016, 85 percent of organizations said lead generation was their top priority. And as we start to gradually pull out of this economic downturn, it is important for your sales pipeline to be intact so that the business can return with energy and a solid plan.Read More