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5 Creative Ways to Gain More Qualified B2B Marketing Leads

In the world of B2B sales, chasing down qualified B2B leads can be the most frustrating part of any sales rep’s job, but it’s also one of the most important. You need those B2B leads to keep the pipeline full and achieve your sales goals. The truth is that B2B prospects aren’t really harder to find; they have just become more discriminating. Today’s customers are better informed and busier than ever, so you need to adopt more creative strategies to attract qualified B2B leads.

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MarketStar to Open New Downtown Salt Lake City Location

SALT LAKE CITY, UT (April 29, 2019) – MarketStar, the pioneer in outsourced sales solutions, is pleased to announce the grand opening of their new location in Salt Lake City, located at 405 So. Main Street in the Washington Federal Building. The new facility will bring 135 jobs to downtown Salt Lake City, with plans for more in the near future. 

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5 Ways to Maximize Partner Relationship Management

One of the fastest ways to expand enterprise sales is by enlisting help from channel partners, but to be effective, you also need a partner relationship management strategy. To make your channel partners effective, you have to provide the tools and support they need for success.

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How a Consultative Approach is the Key To Selling Without Actually Selling

Whom would you rather buy from? The slick sales rep with the aggressive sales pitch who wants you to decide today, or the sales rep who asks questions, listens to understand what you need, and takes the time to work with you to find the right solution. The answer is easy, but the reality is there are still too many quota-driven sales reps out there who put closing the deal ahead of the needs of the customer. Sales reps with happy customers and long-term success are the ones who master the art of selling without selling.

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Driving More Sales Using the Channel Partner Program

Any company looking to increase revenue should consider a channel partner program. Naturally, you look to your in-house sales team first to help build revenue, but it can cover only part of the market. A well-established partner channel can help you capture untapped revenue. By collaborating with the right channel partners, you can access new revenue sources and new customers that you may never have known existed.

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Why There’s No Finish Line in Today’s Sales Model

Do you think of sales as a sprint or as a marathon? For today’s successful business, you have to be a marathon runner. The sales model has evolved from the old-fashioned quick close to a more substantive, solution-based strategy. Today’s successful sales model is committed to ongoing customer success, so closing the deal is just step one.

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WASATCH GROUP ACQUIRES MARKETSTAR

Ogden, UT (March 5, 2019) -- The Wasatch Group today announced it has acquired MarketStar, the Ogden-based leader in outsourced sales acceleration services, from the DAS Group of Companies, a division of Omnicom Group Inc. The acquisition pairs MarketStar with a multi-billion-dollar Utah-based company.

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How Channel Partner Enablement Triggers the End User’s Journey

When you have a channel partner program, you need to rely on your channel partners to manage not only customer sales but also the overall customer experience. In the age of software as a service and recurring revenue models, everyone in the value chain has to assume responsibility for customer success. However, your channel partners are on the front line, since they closed the sale and are the first line of defense for customer fulfillment. Therefore, the vendor’s job is to enable channel partner success in order to optimize the customer’s experience.

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How to Maximize Customer Satisfaction With a Stand Alone Customer Success Team

Every successful business is focused on promoting customer satisfaction and optimizing customer experience. Every organization that offers a product or service needs to offer training and customer support. However, too many fall short of supporting customer success.

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How to Manage Stakeholder Relations to Get Everyone on Board for 2019

 

Change is inevitable; in fact, it is essential for businesses to grow. However, not everyone is willing to embrace change, and even if they are willing to accept change, they may not see things your way. That’s why stakeholder relations have to be a key component of any business or change management strategy. It’s important to have everyone involved on board with the new strategy, policies, and procedures so the entire team is working toward a common goal. When making plans for 2019, you want to be sure that everyone involved shares the same vision and objectives.

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