Making People-Based Decisions

Late in 2017, three ambitious female coworkers and I took a 12-hour drive straight up I-15 to Calgary, Alberta in Canada to attend a women-in-leadership conference. On the drive up, we talked about our futures —how we envision success and what it takes to achieve what we’re after. We talked about our past, including experiences we’ve had in the workplace and what changes we’d like to make; and we talked about our present—all the things that bring us joy, and how we should spend more time appreciating it.

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Four Tips for Sales Productivity

The primary goal of every sales executive is to maximize sales productivity. It takes time to research new prospects, make cold calls, and do sales prospecting. In today’s business climate, more leads are coming in through the internet, which means sales representatives also need to react to sales queries—whether they’re qualified or not.

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Why Tech Companies Love our Irish Charm

Our global teams mirror the organization and support of their U.S. counterparts, but with localized day-to-day management based on in-country culture and laws. Sales as a Service on a global level means a single management platform, a single point of contact, and worldwide consistency in your global center of excellence.

MarketStar sales centers in EMEA are located in the United Kingdom, Ireland, Spain, Germany, Bulgaria, Egypt, South Africa, and the United Arab Emirates. Our EMEA employees drive client sales through inbound and outbound chats, lead qualification, partner enablement, and partner account management. This post is written by Anthony E. Byrne, who is the Head of MarketStar Dublin.

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Strategies for Successful Digital Media Sales

Today’s customers live online. If you want to fill your lead funnel, you must use digital media sales.

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Why Sales Enablement and Through-Partner Marketing Go Hand-in Hand

When the best partners have countless companies vying for their attention, how do you stand out from the rest and build a mutually beneficial relationship? The answer lies in well-executed partner marketing programs and tactics, which happen at the intersection of sales enablement, to-partner marketing, and through-partner marketing.

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IT Trends to Incorporate Into Your Channel Partner Strategy

When developing your channel partner strategy, you need to consider what’s in it for everyone in the value chain. Channel relationships are about creating mutual value, which means not only moving more goods through your distributors and resellers, but helping them help you by providing the marketing tools and expertise to sell the latest IT solutions. Your channel is only as strong as the amount of effort you put in to support it, so when devising a channel partner strategy, you need to help partners keep current with the latest technology trends so they can stay agile, especially when you consider the rapid pace of change in the tech marketplace.

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Show me the Revenue: 4 Ways to Stand Out in the AdTech Space

How do you stand out and make yourself known in the AdTech space? This ebook delivers four best practices to gain success.

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AdTech 101 – Is Your Strategy Where it Needs To Be?

AdTech is a broad term that references various solutions to help target, deliver, track and analyze digital advertising efforts. Before you develop your company’s strategy, it’s important to clarify the differences between Digital Media and AdTech. Let’s start by defining the two terms and exploring how they are different.

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Considerations for Partnering with an Outsourced Sales Agency

Outsourcing your sales needs to an agency is an investment. That’s why it’s important to consider your needs before you make the switch. It’s important to interface with a vetted, trusted organization with years of experience—and it’s equally essential to partner with an agency that caters to your specific needs. Do you want a Swiss Army Knife? An agency who can do a little bit of everything, without any specializations? Or do you want an agency that is focused on what they do best?

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Six Lessons from Aiming to Run a Successful Global Team

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As a growing international sales and marketing company, MarketStar is invested in gaining understandings on managing global teams effectively (we are in 55+ countries). As a resource we have engaged with Michele Markus, Omnicom Worldwide Enterprise Lead, to share with us her lessons on managing global teams effectively. She brings vast experience and knowledge into this topic. 

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