Like King Midas of legend, social and mobile have given today's shopper limitless power. The idea that the store is no longer the single point of purchase has left retailers scrambling to evolve and the concept of how we shop open to influence and interpretation.
Download the infographic to learn:
• What retailers and manufacturers are doing to respond to evolving buyer behavior
• How critical customer experience is driving loyalty and sales regardless of where the purchase is actually made
• How to connect the buyer journey before, during, and after a sale is made