Cloud vendors must have a channel business model that offers partners not just a promise of new revenue, but a fully enabled flight plan to help get them there. Showing the perspective of partners, vendors and experts, we share both why manufacturers must support cloud solutions providers, and how they can lead both partners’ and their own success. This eBook offers cloud vendors a paradigm for building and growing a successful cloud-services channel.
We offer four strategies:
• Assess Your Channel’s Cloud Readiness
• Build Program Loyalty with Incentives
• Rethink Your Partner Enablement
• Form a True Business Partnership
While financially and operationally challenging for traditional VARs, adopting a cloud business model can take them to new heights.