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Recent Posts by MarketStar Staff

Now Trending In Ad Tech: 4 Things Digital Marketers Should Get Smart About

At the end of 2018, Magna Global released its advertising forecast, which predicted that digital advertising will account for 50 percent of global ad spend in 2019. During my decade in the digital media space, part of which has been as the vice president of a digital media and ad tech marketing and sales company, I've seen that the list of what demands marketers’ attention has also grown and is ever-changing.

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Scaling Without Failing: How To Start Scaling Or Evolving Your Sales Team

Scaling too soon — before the data and sales processes trigger a green light — is a common reason I hear for startups failing. The Startup Genome Project analyzed 3,200 startups and found that 70% scaled prematurely.

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MarketStar Acquires Irish Agency Product2Market

Ogden, UT (September 9, 2019) – MarketStar, a Wasatch Group company, announced it has acquired Product2Market, a leading European inside sales and sales development agency, that enables growth organizations to drive revenues. The acquisition pairs two leading sales acceleration companies, MarketStar and Product2Market, to form the global leader in outsourced sales solutions.

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Winning The Race To Revenue In An Experience-Oriented Sales Market

Paul Grant, CRO at MarketStar, discusses five ideas to implement in today’s cyclical sales environment in this Forbes articleRead More

How to Use the Right Sales Data to Shorten Your Selling Cycle

Paul Grant, CRO at MarketStar, discusses what data is most valuable to sales leadership and how you can use the power of data to shorten your sales cycle in this Sales Hacker article. Read More

TechBytes with Russ Reed, VP, Analytics and Technology, MarketStar

Russ Reed, VP, Analytics and Technology, MarketStar, discusses how directors and VPs of sales within organizations know when it is the right time to engage with an outsourced sales vendor in this MarTech Series article. Read More

MarketStar Names Keith Titus as President, CEO and Board Member 

Titus, current MarketStar President and COO, to replace Dave Treadway effective December 31, 2018

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Training Insights Episode 29: From Kiosk to VP

MarketStar's global vice president of Strategic Accounts, Joel Rackham, talks about training a sales organization to be a high-performing sales machine in the Training Insight's Podcast.
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Five Ways to Amp Up Direct Sales

Todd Handy, vice president of client services, digital media, for MarketStar shares 5 tips for today’s sales leaders in this Sales and Marketing Management article, Five Ways to Amp Up Direct Sales.


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5 Tips to Create a High-Performance Sales Team

MarketStar's VP of Client Services, Direct, Bryan Summerhays shares valuable sales team tips with SellingPower in this article, 5 Tips to Create a High-Performance Sales Team.
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