HP needed help activating their lower tier, where many partners were falling through the cracks. MarketStar deployed an automated nurturing solution to initiate activation attempts with thousands of HP partners. HP had an aggressive revenue goal for the 3-month pilot, but as a valued partner we knew it could be done. • In the first 30 days MarketStar had already exceeded 79% of the 3-month pilot goal, leading to a revised target, requiring nearly double the initial quota. With an average of 50 partner alerts each cycle, MarketStar not only met the new goal, we exceeded it.