Understanding the IT Buying Process: Tips for Selling to the IT Buyer

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Does The World Cup Generate World Record Sales in the US?

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4 Global Insights on Corporate Storytelling

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Happy Holidays from MarketStar!

It’s hard to believe 2013 is coming to an end. But as we concern ourselves with meeting end-of-year deadlines, and celebrating the season, we at MarketStar want to take a moment to wish all of our readers a safe and happy holiday season.

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MarketStar Connect Launches, Opens Era of Social Collaboration

MarketStar employees across North America last Friday were welcomed into MarketStar Connect, the new social intranet replacing MarketStar Central.

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Why Modern Marketing Requires Both Science & Art

When creative power and analytical prowess combine, magic happens. Here at MarketStar, we believe the intersection of science and art is the sweet spot for marketing impact. In fact, we love this concept so much, last year our Marketing Director designed a Beginner's Guide to Science. Art. Impact. Our global team of marketing and sales professionals bring together a collective strength of creativity and intelligence, proven over 25 years of measurable, innovative sales and marketing solutions.

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3 Facts of Life that Sales Leaders Must Face

For years, I hosted a weekly poker game with my sales team. We worked for one of the biggest tech companies in the world at the time and the sales team was ultra-selective. These were some of the brightest people in the company.  One of my teammates, who also was one of our best sales reps, was notorious for never folding his favorite starting hand, which was a Q and a 9.  After weeks of hearing about how much he loved these starting cards, I finally explained that this hand was mathematically inferior to my favorite starting poker hand, two aces.  He was certain that I was wrong.

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Marketing Technology: More Than Smoke and Mirrors

 

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MarketStar Celebrates 25 Years of Impact

It's not every day a company reaches its Silver Anniversary. We're pleased to announce MarketStar has - and ours looks quite ORANGE! A quarter century ago Alan Hall pioneered outsourced sales and marketing services and we're now making impact on a global scale. You better believe we're going all-out to celebrate our growth throughout 2013.

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Consumer Electronics: What to Expect in 2013?

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