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CES – Driving Conversations in Retail

CES is the land of dreams for early adopters, geeks and of course consumer electronics companies looking to ply their wares.  On a side note, we learned it isn’t a comfortable environment for movie directors.

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Relationships Create Influence and Sales

Fostering business contacts into lasting relationships beneficial for all involved is difficult. Lead Nurturing is used to create an ongoing and engaging relationship with new leads but there are many more applications of nurturing. Here are some specific uses of nurturing that go beyond nurturing early-stage leads towards a buying decision:

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5 Marketing Automation Roles you Didn't Know you Needed (A Webinar Recap)

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Why You Need the Guardians of the Leads

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What It Takes to Join Our Part-Time Team

Decreasing product lifecycles and heavy competition force many manufacturers to hit the market as rapidly as possible. The MarketStar FlexTeam offers a flexible labor model service that is primarily used for part-time (less than 30 hours per week) or short-term project based work. We perform event based marketing (experiential, sampling, etc.), brand advocacy, training, demo day, assisted selling, merchandising, and market research for some of the hottest brands on the planet.

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Why Modern Marketing Requires Both Science & Art

When creative power and analytical prowess combine, magic happens. Here at MarketStar, we believe the intersection of science and art is the sweet spot for marketing impact. In fact, we love this concept so much, last year our Marketing Director designed a Beginner's Guide to Science. Art. Impact. Our global team of marketing and sales professionals bring together a collective strength of creativity and intelligence, proven over 25 years of measurable, innovative sales and marketing solutions.

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Marketing Technology: More Than Smoke and Mirrors

 

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Trust Us, We Know the Cloud Better Than Most

As we prepared content for our Propel Your Cloud webinar, one of our executives in our client operations group challenged me with a very pointed question: "What makes us experts in selling cloud services and what thought leadership do we have to offer?"

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2012 B2B Benchmark Survey Results

As we wrap up the year, let's look at B2B trends. Digital lead generation channels continue to rise in popularity with B2B marketers while more traditional methods fall to the wayside, according to a research report released recently by research consultancy Software Advice.

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Are You Keeping a Marketing Automation Ferrari in the Garage?

Fans of "Ferris Bueller’s Day Off" will no doubt remember the 1961 Ferrari 250 GT California that plays such a memorable role in the film. Upon Cameron wrecking the car behind his father’s garage, Ferris quips: “It’s his fault he didn’t lock the garage.” This line perfectly captures the nonchalant carpe diem attitude of Ferris Bueller—a fast, beautiful car must be driven on a beautiful spring day off from school. Aberdeen’s research suggests that more marketers need to capture this spirit, though perhaps a bit less recklessly, and take their marketing automation Ferraris out for a spin.

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