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5 Best Books to Motivate Your Sales Team

With the COVID-19 pandemic forcing people to spend much more time at home, many are taking the opportunity to get caught up on their reading list. In stressful, uncertain times, picking up a new book or two can be entertaining and even calming. For your sales team, this could even become a time of learning and self-improvement.

We are always on the lookout for interesting perspectives on sales strategies—particularly when most employees are stuck at home and looking for some motivation. Here, we count down five great books to motivate your sales team:

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4 Unique Characteristics of the SMB Space

When selling technology to small and medium-sized businesses (SMBs), you have to put yourself in the position of the entrepreneur or small business owner. While doing so, it’s crucial to remember that SMB sales are different from enterprise sales not just because they have smaller budgets, but because their needs and approach to technology are very different.

Whereas enterprise sales tend to be larger contracts, there are many more potential SMB sales. There are 30.7 million small businesses in the United States, and they are hungry for the latest technology.

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How to Structure a Work-from-Home Sales Team

Agility is the key to sales success, so when a pandemic hits, you have to be prepared to change the way your sales team operates. Because of the global COVID-19 crisis, most businesses have closed their offices and are encouraging people to work from home, including their sales teams. Maybe it’s time to consider how you are going to restructure your insides sales and prepare to manage your work-from-home sales team.

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How to Empower Your Sales Team From Home

The coronavirus pandemic has sent shockwaves across the country, grinding our economy to a standstill and forcing many employees to work from home. In these unprecedented times, establishing a new routine with your sales team can feel challenging. But rest assured: They need your leadership right now. 

Although this crisis has put many industries on hold, others are still as busy as they were before it, in some cases, more busy. In the midst of all this stress and confusion, your team may very well be expected to keep making sales calls, focusing on Customer Success, and hitting their numbers. If that’s the case, then they are likely craving clear, confident guidance to help establish some sense of normalcy—and inspire them to keep up the great work

Here, we explore five ways to empower your sales team from home:

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Why SMB Is a Niche Your Sales Team Should Focus On

For every big customer you land, there are dozens of small and medium-sized businesses (SMBs) out there that are looking for products exactly like yours. However, most enterprise companies ignore SMB sales, assuming that SMBs are too difficult to sell to and too expensive given the size of their typical contract. 

If you are among those who are overlooking SMB sales, then you are ignoring an untapped market that is hungry for technology.

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How to Reach Out to Sales Partners During a Crisis

The COVID-19 crisis is something we have never seen before, and it is affecting every business across the globe. Operations are far from normal, and in many locations, businesses have closed their doors and asked employees to work from home. 

Your channel partners are being affected as well. Deals that were in the pipeline have paused, stakeholders are in a new work environment (WFH), budgets are now uncertain, and everyone is taking a deep breath, waiting to see what comes next.

With normal business on pause, now is the time to step up channel support and strengthen your partner relationships so we can all weather the crisis.

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Cost Comparison: The Value of Outsourcing Sales

B2B selling has become more complex. It used to be that B2B sales was a linear process, and a sales rep would own the customer relationship from lead development through final close and onboarding–then repeat the process. 

No longer. 

These days, customers are conducting proactive product research, trying to make sense of alternative solutions that meet their business needs. The process has become more complicated, in some cases making the customer less inclined to buy, fearing that they might make a mistake. As a result, the sales rep has to be a solution adviser that builds product confidence, quickly, with the customers.

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How to Choose the Right Outsourced Sales Partner

Not too long ago, B2B sales was a relatively uncomplicated process. Experienced sales reps would own the customer relationship, from prospecting and acquisition right through to product training. 

Times have changed.

B2B buyers are better educated and more discriminating, competition is tougher, and organizations are scrambling to lower their customer acquisition costs and increase customer lifetime value (LTV). As a result, the sales process has become more diversified, with different job functions for lead acquisition, nurturing, closing, and onboarding customers. 

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Outsourcing Sales Continues to Rise: What we Learned in 2019

Outsourcing all or part of the B2B sales process is on the rise as more companies realize the power of outsourcing to increase their sales. 

According to the 2019 Marketing Mix Report published by Sagefrog Marketing Group, 63 percent of B2B companies were expected to outsource sales and marketing in 2019. In fact, 67 percent cited increasing sales leads as their top priority for the year, and 35 percent said their top priority was converting leads.

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Top 7 Women of the Channel You Should be Following

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