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Why Tech Companies Love our Irish Charm

Our global teams mirror the organization and support of their U.S. counterparts, but with localized day-to-day management based on in-country culture and laws. Sales as a Service on a global level means a single management platform, a single point of contact, and worldwide consistency in your global center of excellence.

MarketStar sales centers in EMEA are located in the United Kingdom, Ireland, Spain, Germany, Bulgaria, Egypt, South Africa, and the United Arab Emirates. Our EMEA employees drive client sales through inbound and outbound chats, lead qualification, partner enablement, and partner account management. This post is written by our Dublin thought leader: Anthony E. Byrne.

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Using Sales Automation When Targeting SMB Accounts

Perhaps you’ve seen the oft-cited study that shows how sales reps spend only a third of their time actually selling, while more than 50 percent is spent between administrative tasks and searching for content. In an increasingly competitive sales environment, reps must make the most of their time. Looking to target SMB accounts? Sales automation can help.

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Outsourced Sales: The Smart Way to Target New Verticals

Clayton Christensen, author of The Innovator’s Dilemma, How Will You Measure Your Life?, and other landmark business publications, writes about disruptive innovation. This occurs when smaller companies root a product or service in simple applications at the bottom of a market and relentlessly move up a market, resulting in the displacement of bigger companies. He states that large companies are consistently disrupted by smaller, nimbler, and more aggressive companies that attack a niche—or possibly lower end—of the market.

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The Seduction of Overworking



I started my career in the fast lane of New York, jumping into commercial banking at 18 when a Banking Center Manager came into the store I was cashiering and said, “I see something in you. Do want to work for me?” My inner engine got fired up, I said, “Yes!” and never looked back.

While I didn’t have the skill, experience, or education of those I worked next to, I was determined to outpace their every move. They worked 12 hours, I worked 14. They worked 14, I raised them to 18. It was like high stakes poker. Dry granola found in my desk drawer was frequently coined ‘lunch.’ I took meetings in the car and on the run to ensure there was no downtime. I managed every second of every day, watching my numbers, paying attention to process, and building my reputation—with masses of hours.

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What would happen if you outsourced inside sales?

You’re probably familiar with the concept of companies outsourcing their IT, human resources, and accounting needs. Outsourcing specific functions can help businesses focus on what they do best, while gaining access to industry experts and, in return, receiving proven processes and experience. But what about outsourced inside sales?

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How to Attract and Retain Top Talent When Hiring Millennials

What do Millennials really want? While some sales and marketing managers may have preconceived notions about not only hiring Millennials but also retaining top talent, it’s important to take a look at the facts.

Consider the notion that Millennial employees are oftentimes labeled as unsatisfied, untrustworthy job-hoppers. A Gallup study suggests otherwise. It’s not that they’re entitled; instead, it’s that this generation, which is the most racially and ethnically diverse,  often feels indifferent and detached. According to the study, only 29 percent of Millennials feel emotionally and behaviorally connected to their job and company. Only 16 percent are “actively disengaged,” meaning they’re susceptible to burning out.

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How to Take Your Direct Sales Strategy Global

While most businesses believe that the risks of investing in emerging markets have increased over the past decade, just as many believe that the rewards have also increased, especially in markets that seem to have become saturated with existing customers and competition. In other words, businesses by and large believe that the risk and return ratio of investing in global markets is becoming increasingly favorable.

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4 Steps for Success in Selling AdTech Solutions

The AdTech industry is rife with fierce competition and  operates at a breakneck pace, but despite this, many companies have succeeded. How have they done it? For starters, many digital media companies have legacy media history, and as such, are movers and shakers. In the evolving industry, success often means going against the grain, and refusing to view perceived or legacy limitations as a barrier.

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Sales Outsourcing for a Competitive Advantage

Reading the news this past week, it was interesting to see that Microsoft is making a move and reorganizing its sales force. While the reports offer a number of possible reasons for this, it’s certainly about Azure becoming the centerpiece of their future. It’s hard to say what will come from such a lofty reorganization, but it’s fair to say all options should be on the table–including an outsourced element.

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5 Ways Big Data Is Changing Your Direct Sales Team

Sales organizations have an unprecedented amount of data available at their fingertips. While it’s easier than ever to access big data, the data itself can be overwhelming. In fact, 53 percent of sales managers say they feel overwhelmed by the volume of data, and 38 percent admit that they don’t know what to do with data once they get it.

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