In any business the customer comes first, which is why companies invest in customer relationship management (CRM) software. CRM platforms make it easier to take better care of customers and prospects, capturing everything you need to know about the status of any engagement and providing the insight you need to help keep the sales pipeline full. In fact, 91 percent of companies with 11 employees or more are using some form of CRM software, and as a result, revenues for CRM software sales have risen to $39.5 billion worldwide in 2017.Read More
Increasing your sales volume is all about improving efficiency. The more you can reduce time spent researching and qualifying prospects and dealing with administration, the more time you’ll have for actual selling. Technology is driving sales success, and the more sales automation tools you can use to take mundane tasks out of your day, the more successful you can be.Read More
Selling any technical product is a team effort. Sales representatives need support from customer service, accounting, operations, and, perhaps most important of all, sales engineers. When you close a complex engagement involving multiple components, integrations, and customizations, you need the support of the sales engineering team to help with presales and to handle fulfillment. However, even the most seasoned sales professionals still get confused about the role of sales engineers and how best to include them in the sales process. That’s why it’s essential that sales managers understand how to manage both sales reps and sales engineers.Read More
Technology can give companies a competitive edge. For example, consider how the web has changed the way we do business. Companies offering online services are outpacing their competitors, and those companies developing their own smartphone apps gain a different technology advantage as the world is going mobile. Technology working behind the scenes is just as important as customer-facing applications, which is why embracing sales automation should be a priority for any organization.Read More
You may not have noticed, but the B2B sales model is changing. Where outside sales reps were once seen as a cost-effective and efficient way to close new deals and build revenue, more companies are bolstering their inside sales team. The migration from the traditional sales approach to inside sales is helping B2B companies more closely align sales and marketing, improve lead generation, and create a better customer experience.
Our global teams mirror the organization and support of their U.S. counterparts, but with localized day-to-day management based on in-country culture and laws. Sales as a Service® on a global level means a single management platform, a single point of contact, and worldwide consistency in your global center of excellence.
MarketStar sales centers in EMEA are located in the United Kingdom, Ireland, Spain, Germany, Bulgaria, Egypt, South Africa, and the United Arab Emirates. Our EMEA employees drive client sales through inbound and outbound chats, lead qualification, partner enablement, and partner account management. This post is written by our EMEA thought leader: Thomas Hughes.
The poet John Donne famously wrote, “No man is an island.” Donne was talking about the human condition, but he could have been talking about sales and marketing. No organization can successfully deliver goods and services in isolation; every business requires strategic partners with whom it works as a team to close new sales and handle customer fulfillment. That’s why “the channel” was created and why effective channel management has to be a strategic aspect of any successful organization.Read More
Guest Blogger David O'Brien, with Partner Perspectives shares insight gained from living in the partner world (while operating a reseller business). He understands, firsthand, what works and what doesn't work with vendors and the relationship investment made to succeed with channel partners. MarketStar and Partner Perspectives have joined forces to create a Channel Readiness program that provides Channel assessment, planning, implementation, and framework guidance to position vendor channel partners for maximum performance.Read More
Late in 2017, three ambitious female coworkers and I took a 12-hour drive straight up I-15 to Calgary, Alberta in Canada to attend a women-in-leadership conference. On the drive up, we talked about our futures —how we envision success and what it takes to achieve what we’re after. We talked about our past, including experiences we’ve had in the workplace and what changes we’d like to make; and we talked about our present—all the things that bring us joy, and how we should spend more time appreciating it.Read More
The primary goal of every sales executive is to maximize sales productivity. It takes time to research new prospects, make cold calls, and do sales prospecting. In today’s business climate, more leads are coming in through the internet, which means sales representatives also need to react to sales queries—whether they’re qualified or not.Read More