One of the great things about selling in the digital age is business intelligence. Organizations are drowning in data generated by CRM systems, ERP platforms, online marketing, customer support, and a host of other sources. Thanks to data analytics, we know more about our customers, target markets, and SMB sales opportunities than ever before. Additional assistance from predictive analytics also helps sales teams be more productive and maximize their success more effectively than they could through their efforts alone.Read More
It is well-known that a vast majority of early stage companies fail. According to Small Business Trends, only 56% percent of companies started in 2014 made it into their 5th year of operation. In an attempt to buck the trend and thrive in an ever-changing technology and business landscape, many companies turn to Venture Capital firms, private equity companies who invest in small or early stage companies, as a means to grow and achieve market dominance. Everyone wants to be the next big Unicorn, but a recent study shows that at even amongst Venture Capital backed companies, the odds of that becoming a reality are less than 1%.Read More
Last month Paul Grant, Chief Customer Officer at MarketStar, shared Six Reasons Why Outsourced Sales Should Be in Your Plan for growth in 2020. According to Statista, the global market for outsourced services over the last three years is at $85.6 Billion and continues to grow. Here are three key takeaways from Paul Grant’s article on why leveraging a Sales-as-a-Service® partner like MarketStar increases your chances for success in sales:Read More
Success doesn’t come without growing pains. As your operation scales, you need to find the most effective ways to scale your sales program to support growth without adding too much overhead. Expanding any sales team takes time and money, and in rapidly changing markets it too often seems like sales is always catching up. To sustain growth you need to be able to scale sales in step with the rest of the organization, and that takes a well-devised plan.
Your expertise is in selling B2B technology to companies that are seeking to improve operations, smooth out their workflows, and generally power new strategies for success. But how do you use technology as part of your SMB sales strategy? Does your sales tech stack stack up and give you access to the data, insights, and analytics you need to unlock efficiencies and increase sales volume?Read More
Numbers don’t lie, but they can inspire. If you know where to look, you can find thousands of statistics on the web related to sales and selling. Although these statistics can be interesting, they don’t mean much when taken strictly at face value. However, when you start to assimilate data and compare numbers from various sources, you start to see patterns emerge. Then, if you correlate these numbers, some of your findings might make you a much smarter sales rep.Read More
Business growth is your goal, but sales is holding you back. Sound familiar? When companies struggle to expand their revenue and scale their business, it’s not always because they lack opportunity, but often because their in-house sales team can’t keep pace.
Based on what we have seen in our more than 30 years of experience in the outsourced sales industry, companies that scale an in-house sales team often take upwards of eight to 12 months to ramp up their small team into a thriving, productive operation.
You need different sales processes for different types of customers, especially when it comes to selling technology solutions. If you are selling to enterprise customers, their needs and expectations are vastly different than when you sell to small-to-medium-sized businesses (SMBs). Those differences extend well beyond budget and include differing attitudes about their strategic needs, what they expect from you as the solution provider, and what you should expect from them in return. Understanding those differences is essential to sales success.Read More
Hiring and training staff is expensive. SHRM (The Society of Human Resource Management) estimates that the cost-per-hire is $4,129, and that replacing an employee can cost between six and nine months of their salary. When you consider the cost of searching, hiring, and training sales personnel, hiring an outside sales team can eliminate talent acquisition headaches.