Due to the recent covid-19 pandemic, MarketStar recently sent our entire workforce to work from home. My days are now spent working alongside my family in the safety and comfort of our home. The transition to work from home has some awesome benefits, like zero commute time, my dog at work with me, and maybe the best part — sweatpants! However, it has also brought some unique challenges that are somewhat different from the typical work environment. For example, my co-workers don’t usually need me to wipe their faces after lunch.

Like most companies, MarketStar has been forced to make significant changes to the way we do business because of the COVID-19 outbreak. Times like this can undermine time-tested process, break leadership, and whither the attitudes of the most ardent worker. But it can also be a time when we rise to the challenge in ways we never thought possible. It’s a time to put our values into action, not just to keep our business running, but to keep our people safe, secure, and healthy.

The main goal of any for-profit organization is to make an impact while growing revenue. They make money by creating growth for their employees, their clients, and their community. Women can play a major part in helping organizations achieve this goal. In fact, a recent study shows that on average, companies with at least one woman in the C-suite are 6% more profitable that those without. Those with at least one woman on the board, outperform those without by 16%. These numbers give everyone a reason to care. If women are so vital to an organization’s success and bottom line, why is it so hard to hire, retain, and promote them?

One of our summer adventures took us to see nature’s skyscrapers in Sequoia National Park. At 2,100 years old, General Sherman stands as the largest living tree on earth. In a grove of giants, it stands 275 feet tall with a 102-foot ground circumference. The awe and magnitude of Sequoia’s beauty tranquilized the hundreds of park guests as we respectfully explored the forest. 

The true reward of growth, success, and consequently learning the most, comes when the right mindset is applied to a challenging situation that others may have flagged as second-rate. 

Chances are, someone you know or love has kick-started their career at MarketStar. As one of Northern Utah’s largest, longest-tenured, and most respected private employers, we have had tens of thousands of people work in our offices and become a part of the MarketStar family. And even though so many people have called MarketStar home at one time or another, many people still say, “Oh…MarketStar! Now, what do you guys do there?”