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Recent Posts by Shae Hill

Shae is a Channel Sale and Support Manager with a wide variety of sales experience in many different industries. As part of MarketStar’s Partner Channel Organization for the last four years, she’s developed a passion for the ever changing market and need to develop both her teams and the partner communities that she supports.
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IT Trends to Incorporate Into Your Channel Partner Strategy

When developing your channel partner strategy, you need to consider what’s in it for everyone in the value chain. Channel relationships are about creating mutual value, which means not only moving more goods through your distributors and resellers, but helping them help you by providing the marketing tools and expertise to sell the latest IT solutions. Your channel is only as strong as the amount of effort you put in to support it, so when devising a channel partner strategy, you need to help partners keep current with the latest technology trends so they can stay agile, especially when you consider the rapid pace of change in the tech marketplace.

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