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Recent Posts by Phil Mickey

Phil is responsible for the direction and execution of the comprehensive marketing, brand, and communications strategy for MarketStar. He leads the team that sets and maintains a fully integrated marketing plan that is fully aligned with corporate mission, vision, and key financial objectives. Phil is an avid reader, an expert audiophile, and a certifiable Star Wars geek. Before coming to MarketStar he spent a decade on marketing communications in professional sports. He is a proud Weber State Wildcat and a dedicated husband and father of three.

The 3 Keys to Building Expert Sales Teams

If you’ve been working in sales for any length of time, then you know that good sales reps are made, not born. To become a great sales rep requires dedication and perseverance, as well as performance analysis and coaching. When building a sales team, you have to use a measured approach that highlights weaknesses as well as strengths and provides the tools and support needed so that your sales reps can excel.

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SMB vs. Enterprise: Why Different Customers Need Different Sales Processes

You need different sales processes for different types of customers, especially when it comes to selling technology solutions. If you are selling to enterprise customers, their needs and expectations are vastly different than when you sell to small-to-medium-sized businesses (SMBs). Those differences extend well beyond budget and include differing attitudes about their strategic needs, what they expect from you as the solution provider, and what you should expect from them in return. Understanding those differences is essential to sales success.

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MarketStar to Open New Downtown Salt Lake City Location

SALT LAKE CITY, UT (April 29, 2019) – MarketStar, the pioneer in outsourced sales solutions, is pleased to announce the grand opening of their new location in Salt Lake City, located at 405 So. Main Street in the Washington Federal Building. The new facility will bring 135 jobs to downtown Salt Lake City, with plans for more in the near future. 

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Why There’s No Finish Line in Today’s Sales Model

Do you think of sales as a sprint or as a marathon? For today’s successful business, you have to be a marathon runner. The sales model has evolved from the old-fashioned quick close to a more substantive, solution-based strategy. Today’s successful sales model is committed to ongoing customer success, so closing the deal is just step one.

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How to Maximize Customer Satisfaction With a Stand Alone Customer Success Team

Every successful business is focused on promoting customer satisfaction and optimizing customer experience. Every organization that offers a product or service needs to offer training and customer support. However, too many fall short of supporting customer success.

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The Psychology Behind a Winning Direct Sales Strategy


When you consider ways to develop a winning sales strategy, how often do you think about sales psychology as part of the plan? Getting prospects to make a buying decision is more than just offering them a better deal or even offering the perfect solution to their problem. You have to build trust and establish the right emotional connection in order to get to “yes!” That’s why more sales professionals are paying closer attention to the psychology of selling.

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Post Sales: Where Sales Ends and Customer Success Begins



If you are in sales, your focus is on closing the next deal. However, the post-sales process is just as important as getting the order. You spend time and energy bringing in new customers, and you want to make sure they stay happy, content, and loyal.

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Managing client data with respect to GDPR

GDPR is privacy legislation that came into effect in May 2018. The aim of the legislation is to give consumers control of their personal data and its use and collection by companies.  The GDPR replaces the previous Data Protection Directive, both strengthening privacy rules and harmonizing them across the 28-nation EU bloc. Crucially, the GDPR applies not only to organizations located within the EU, but also to companies outside of the EU if they offer goods or services to, or monitor the behavior of, people in Europe.

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Using a Customer Success Program to Boost SMB Sales


Happy customers are your best salespeople. In any SMB sales initiative, part of your mission is to build customer loyalty, not only so those customers will come back to buy more but so they will also serve as brand evangelists. If you can build customer trust and engender loyalty, then that customer will advocate for you. What’s more, keeping happy customers is one-fifth the cost of acquiring new ones.

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Free CRM Tools for Tracking Your Sales Pipeline

In any business the customer comes first, which is why companies invest in customer relationship management (CRM) software. CRM platforms make it easier to take better care of customers and prospects, capturing everything you need to know about the status of any engagement and providing the insight you need to help keep the sales pipeline full. In fact, 91 percent of companies with 11 employees or more are using some form of CRM software, and as a result, revenues for CRM software sales have risen to $39.5 billion worldwide in 2017.

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