You have no doubt heard the phrase, “People are your most valuable resource.” Nowhere is that more true than in the world of B2B sales. Experienced, committed, savvy sales professionals are your most valuable asset, especially if you empower them to be valuable. Good sales reps are not service bots or order takers simply tasked with achieving quotas; they are skilled professionals who understand the value of what they are selling, how that value proposition meets customer needs, and the lifeblood of your revenue generation engine. When it comes to managing sales reps effectively, empowering them to succeed always yields better results.Read More
It’s no surprise that an effective, efficient sales process is a huge driver behind hitting revenue targets. In fact, 79 percent of the top sales and marketing executives said that improving productivity of existing reps is a primary concern, according to recent research.
Sure, every manager strives to operate a well-oiled sales machine. However, implementing a high-performing sales culture depends on your ability to create a productive work environment.Read More