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Recent Posts by Brandon Earl

Brandon is the Director of Business Development at Marketstar. He is responsible for developing Channel Go-to-Market strategies for current and prospective clients. He follows current and emerging strategies in digital and traditional engagement models to ensure clients get the most impact out of their sales and marketing programs.
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The Top 3 Traits of Successful Partner Sales Programs

Developing a sustainable, successful partner program can be a useful tool for modern sales teams. Not only do these programs provide scalable opportunities, but they can maximize revenue and lower the costs associated with in-house sales solutions.

However, developing a successful partner sales program is easier said than done. While roughly one-third of businesses support indirect sales channels, not all companies excel at providing their partners with the right technology, guidance, and information to sell effectively.

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