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Recent Posts by Amy Wilde


Amy leads MarketStar’s strategic content efforts. She supports the client teams, as well as the Business Development and Marketing departments, with the aim of contributing to organic and new growth through content designed at providing action and sparking discussion.

As an 18-year veteran of MarketStar, she has contributed to our success for two-thirds of the company’s history. Amy built the Geographic Information System process, developed complex coverage modeling solutions, conducted in-depth customer demographic analysis, and built the client business review engine for the sustained growth and success of our clients.

Amy holds a Bachelor’s Degree in GIS from Utah State University. She is a published author and motivational speaker.

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How Content Marketing Can Give Your Sales Pitch an Added Boost


Old-school selling is about overcoming objections to get to “yes.” However, today’s B2B sales pitch is more about solution selling, identifying the prospect’s points of pain and offering ways to alleviate that pain to get to “yes.” The problem for most sales reps is they don’t have a chance to engage with customers to review pain points and potential solutions, largely because no one has the patience to hear the sales pitch. 

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Before the Pitch: 5 Examples of The Best Sales Conversation Starters

The one thing that all sales professionals have in common is having to make a sales pitch. However, to get to the pitch, you have to start a conversation—and that’s where many sales reps struggle. To help you engage before you can pitch, here are some of our best examples of conversation starters and sales pitches.

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What the First 90 Days of Customer Success Should Look Like

Successful sales depend on customer success. What is customer success? It’s  the key differentiator between losing sales and ultra-growth, and the new term, especially in the B2B world, is here to stay. 

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Identifying Pain Points During the Lead Qualification Process

You know that you have a great product; your customers tell you so. You are enthusiastic about your product or service and you know that your energy comes across in sales calls. You have a list of all the benefits your product brings to the table. You have even researched the competition and are ready to respond to any objections. So why aren’t you closing more deals?

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B2B Sales Techniques For A Digital World


Strategies for B2B sales have changed with the coming of the digital age. The days of cold calling are over, and we have entered a new era of B2B sales driven by customer experience (CX) and customer service. Today, selling is more about making a connection and solving customers’ problems than it is about making a hard sales pitch to close a deal. Welcome to the age of digital selling.

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How to Ramp Up International Sales With Channel Partners


Your company is growing. Sales continue to climb, and your online marketing program is so successful that you are getting customer queries from other countries. It’s time to expand your international sales strategy, but where do you start? Is it time to start opening regional sales offices, or is there a better way?

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What the Future of Sales Automation Looks Like

Increasing your sales volume is all about improving efficiency. The more you can reduce time spent researching and qualifying prospects and dealing with administration, the more time you’ll have for actual selling. Technology is driving sales success, and the more sales automation tools you can use to take mundane tasks out of your day, the more successful you can be.

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Managing Sales Reps vs Sales Engineers

Selling any technical product is a team effort. Sales representatives need support from customer service, accounting, operations, and, perhaps most important of all, sales engineers. When you close a complex engagement involving multiple components, integrations, and customizations, you need the support of the sales engineering team to help with presales and to handle fulfillment. However, even the most seasoned sales professionals still get confused about the role of sales engineers and how best to include them in the sales process. That’s why it’s essential that sales managers understand how to manage both sales reps and sales engineers.

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Keys to Creating A Great Inside Sales Team



You may not have noticed, but the B2B sales model is changing. Where outside sales reps were once seen as a cost-effective and efficient way to close new deals and build revenue, more companies are bolstering their inside sales team. The migration from the traditional sales approach to inside sales is helping B2B companies more closely align sales and marketing, improve lead generation, and create a better customer experience.

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Strategies for Successful Digital Media Sales

Today’s customers live online. If you want to fill your lead funnel, you must use digital media sales.

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