<img height="1" width="1" src="https://www.facebook.com/tr?id=350639735737568&amp;ev=PageView &amp;noscript=1">

Recent Posts by Amy Wilde, Sr Marketing Manager

 
Amy has been at MarketStar for an incredible 21 years. She drives our Demand Generation engine with her marketing mastermind. She can command an audience and is known for her quick wit. She is a mother of three remarkable children, and a lover of fashion, fitness, travel, and the outdoors.

Pros and Cons of Kicking off an SMB Sales Strategy

There are 30.7 million small and medium-sized businesses (SMBs) in the United States. Taken as a group, they account for 99.9 percent of all U.S. businesses. That’s a huge potential market, especially when you consider that SMBs are expected to spend more than $676 billion on tech in 2021. As a group, SMB sales revenue is too big to ignore, but how do you justify the cost of SMB sales against the ROI?

Read More

How to Lead an SMB Sales Team

Small- and medium-sized businesses (SMBs) are a huge untapped market, but many B2B vendors ignore SMB sales because they believe that selling to SMB customers doesn’t justify the return on investment (ROI). Smart sales managers understand that SMB selling is different, and that successful SMB sales strategy requires a different approach that can yield substantial revenue.

Read More