AGCO Growing a Lead Management Strategy

Acronis needed to sort through leads generated from sources such as nurtured web visitors, industry events and purchased lists. These SMB leads come from all regions of the U.S, Canada and LATAM. These leads would not only need to be qualified, but also given an opportunity to turn into pipeline prospects.

MarketStar employed a team to tier the leads and dial down each one. Those that were qualified were given to the inside sales team and nurtured into solid opportunities. MarketStar exceeded expectations in just the first 90 days. Download the case study to find out more.

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